$1-1.$ What are the basic goals of marketing? Are these goals relevant to global marketing?

$1-2.$ What is meant by "global localization?" Is Coca$-$Cola a global product? Explain.

$1-3.$ A company's global marketing strategy $($GMS$)$ is a crucial, competitive tool. Discuss some of the global marketing strategies available to companies. Give examples of companies that use the different strategies.

$1-4.$ UK$-$based Burberry is a luxury fashion brand that appeals to both genders and all ages. To improve Burberry's competitiveness in the luxury goods market, CEO Marco Gobetti must update the marketing program put in place by his predecessor. The strategy should address key markets that Burberry will participate in$,$ as well as the integration and coordination of marketing activities. Research recent articles about Burberry and write a brief summary that outlines Burberry's GMS

$1-5.$ Discuss the differences between the global marketing strategies of HarleyDavidson and Toyota?

$1-6.$ Describe the differences between ethnocentric, polycentric, regiocentric, and geocentric management orientations.

$1-7.$ Identify and briefly describe some of the forces that have resulted in increased global integration and the growing importance of global marketing.

$1-8.$ Define leverage and explain the different types of leverage utilized by companies with global operations.