$.$

$1\mathrm{.}1$ What is the best way to meet and achieve customer expectations?

a$.$

Put yourself in the customer's shoes and look at your behaviour from their perspective.

b$.$

Be fast. Get in and out as quickly as you possibly can so that you cannot lose a sale

c$.$

Don't talk to the customer, focus on looking for the new one

d$.$

All of the above

$1\mathrm{.}2$In the product life cycle, the emphasis in marketing mix during growth stage is

a$.$

Distribution.

b$.$

Promotion.

c$.$

Price.

d$.$

Cost reduction.

$1\mathrm{.}3$A business getting good value when buying products means that it will;

a$.$

Always get the cheapest price

b$.$

Always get the highest quality

c$.$

Get the right balance between price and quality

d$.$

Charge its customers the lowest price possible

$1\mathrm{.}4$ Capacity planning, within logistics management, will be influenced the most by$\_\_\_$

a$.$

available resources

b$.$

competitor activities

c$.$

customer locations

d$.$

management knowledge

$1\mathrm{.}5$ Producing and delivering goods is under which function of an organization?

a$.$

Finance

b$.$

Operations

c$.$

Marketing

d$.$

Transportation