$1\mathrm{.}1$ With reference to the case study, analyse where Clover is in the product life cycle with their current and new product offerings. Refer to the applicable product life cycle characteristics, objectives and strategy. Perform secondary research on journal and magazine articles available on EBSCO & Sabinet to assist your analysis. Make clear reference to the sources you have used. $(15)$

$1\mathrm{.}2$ With reference to the case study, analyse the classification and level of services offered by Clover. Also take into account the decisions made in developing the services they offer. Perform secondary research on journal and magazine articles available on EBSCO & Sabinet to assist your analysis. Make clear reference to the sources you have used. $(15)$

Question $2(20$ marks$)$

$2\mathrm{.}1.$ Clover as a producer provides an assortment of products, which they then market and distribute to channel members and businesses that will sell these products to consumers.

Analyse the value add that Clover offers as a channel member. Refer to the key functions they perform. $(10)$

$2\mathrm{.}2$ Evaluate the relationship between customer relationship management and data management. Indicate two $(2)$ benefits of customer relationship management applicable to Clover. $(10)$