Question: 1) [10] Consider Amazon.com. a) [5] In which product categories does the online channel such as Amazon.com offer the smallest advantage (or a potential cost

1) [10] Consider Amazon.com. a) [5] In which product categories does the online channel such as Amazon.com offer the smallest advantage (or a potential cost disadvantage) compared with a retail store chain? Why? b) [5] Amazon.com acquired Whole Foods, Inc. (an upper-tier, urban, specialty-foods oriented supermarket chain in the US, similar to MacroCenter in Turkey) in 2017. How do you think this acquisition would synergize with Amazon.com's operations and capabilities? Think in the dimensions of cost/efficiency and responsiveness/value- creation

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