$12$

$0\mathrm{.}75$ points

For many years, the marketing concept has been recognized as the "right philosophy" because:

It always focuses on the consumer.

It recognizes that profits are a result of sales volume.

It does not rely on high$-$pressure selling.

It is well established in marketing literature.

$130\mathrm{.}75$ points

A situation analysis should be conducted in which of the follo wing circumstances?

A client defines the problem and a researcher prepares research objectives.

A client seeks help in properly defining the problem.

When the information needed to define a problem is in the decision support system.

When the information needed to solve the problem is in the internal report system.