$12\mathrm{.}15$ Even though there has been an abundance of digital and analytics transformations occurring across the business landscape in recent years, few companies report achieving successful results. What has been the major objectives of company digital and analytics transformations? A McKinsey Global survey found that $42$ of $52(81\%)$ retail companies sampled, $22$ of $48(45\%)$ consumer packages goods companies sampled, $57$ of $100(57\%)$ healthcare companies sampled, $41$ of $75(55\%)$ automotive and assembly companies sampled, and $77$ of $132(58\%)$ high tech companies sampled report improve customer outcomes as a major objective of their digital and analytics transformation.

Source: Data extracted from $$Five moves to make during a digital transformation,$$ available at bit.ly$/2$XGkRPs$.$

At the $0\mathrm{.}05$ level of significance, is there evidence of a difference among the industries with respect to the proportion of companies that report improve customer outcomes as a main objective of their digital and analytics transformation?

Compute the p$-$value and interpret its meaning.

If appropriate, use the Marascuilo procedure and

$\backslash$alpha

$=$

$0\mathrm{.}05$

to determine which industries differ.