Question: 1 2 . 2 0 Bell Computers purchases integrated chips at $ 3 5 0 per chip. The holding cost is $ 3 5 per

12.20 Bell Computers purchases integrated chips at $350 per
chip. The holding cost is $35 per unit per year, the ordering cost is
$120 per order, and sales are steady, at 400 per month. The companys supplier, Rich Blue Chip Manufacturing, Inc., decides to offer
price concessions in order to attract larger orders. The price structure is shown below.
Rich Blue Chips Price Structure
Quantity Purchased Price/Unit
199 units $350
100199 units $325
200 or more units $300
a) What is the optimal order quantity and the minimum cost for
Bell Computers to order, purchase, and hold these integrated
chips?
b) Bell Computers wishes to use a 10% holding cost rather than
the fixed $35 holding cost in part (a). What is the optimal order
quantity, and what is the optimal cost? PX

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