$12-23$ What would it be like to work at Patagonia? $($Hint: Go to Patagonia$$s website and find the section on Careers.$)$ What$$s your assessment of the company$$s work environment?

$12-24$ Using what you$$ve learned from studying the various motivation theories, what does Patagonia$$s situation tell you about employee motivation?

$12-25$ What do you think might be Patagonia$$s biggest challenge in keeping employees motivated?

$12-26$ In your assigned group, discuss this: If you were managing a team of Patagonia employees in the retail stores, how would you keep them motivated?