Question: 1 2 . 2 5 . ( LO 1 2 . 3 , 1 2 . 4 ) At its craft store and through its

12.25.(LO 12.3,12.4) At its craft store and through its website, the Highlands Craft Store makes and sells bowls and mugs that are hand-made by local artisans. Since making these items requires a special type of clay and a large amount of individual hours, for planning purposes the company would like to forecast future demand, specifically through its website, which has increasingly become the primary source of sales. Following is the companys website demand (in items sold) for the past 36 months.
Month Sales Month Sales Month Sales
13451341525344
24111439526286
32661529827455
43471637728634
55061741829502
62781852230388
74111942131427
85102038432561
91982145533447
103872250634395
113442347835414
124122461336522
Develop a linear trend forecast model, an exponentially smoothed model
(
=
.20
)
,
and a 5-month moving average forecast model and indicate which one seems best to forecast website demand.

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