Question: 1 2 . 2 5 . ( LO 1 2 . 3 , 1 2 . 4 ) At its craft store and through its
LO At its craft store and through its website, the Highlands Craft Store makes and sells bowls and mugs that are handmade by local artisans. Since making these items requires a special type of clay and a large amount of individual hours, for planning purposes the company would like to forecast future demand, specifically through its website, which has increasingly become the primary source of sales. Following is the companys website demand in items sold for the past months.
Month Sales Month Sales Month Sales
Develop a linear trend forecast model, an exponentially smoothed model
and a month moving average forecast model and indicate which one seems best to forecast website demand.
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