$12$

$2\mathrm{.}5$ points

IBM had just decided to invest a great deal of money in the product that Francisco was managing. He knows that even with the product's recent high rate of

growth and the fact that it dominates its market, he would need more money to establish it firmly. Using the BCG portfolio analysis, his product would be

classified as a$($n$)$

star.

cash cow.

question mark.

dog.

anchor.