Question: 1 2 ) _ _ _ _ _ _ _ _ identifies and assesses a company's resource strengths and weaknesses and its external opportunities and

12)
________ identifies and assesses a company's resource strengths and weaknesses and its external opportunities and threats.
(Select 1)(2pts)
Question 12-________ identifies and assesses a company's resource strengths and weaknesses and its external opportunities and threats.
A competitive positioning analysis
A strategic resource assessment
A SWOT analysis
A competitive asset/liability analysis
Company resource mapping

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