$12\mathrm{.}3$ Test your Knowledge $($Question$)$:

$1.$ How does Amazon.com$$s CRM software help it to gain market share and maintain its competitive advantage?

$2.$ How are operating efficiencies realized in order fulfillment activities of Amazon.com? Will costs continue to fall, given that their warehouses are currently operating at less than $50\%$ of capacity? $($Note: This measure is expected to change over time, depending on the state of the economy.$)$

$3.$ What are the customer privacy risks, besides the ones mentioned in the case, that Amazon.com must guard against in order to continue to grow its business?

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