$[12$:$47$ p$.$m$.,2024-02-05]$ Vasvi Patel $$: Read the scenario about an Oregon wine maker's entry into the Chinese market and the organization's efforts to localize the brand.

Part $/$ of the scenario:

Scott Henry is a owner of the Henry Estate winery in the U$.$S$.$ state of Oregon. Henry wanted to enter the Chinese market, believing there were many potential wine drinkers in China who would love his pinot noir. He knew that most Chinese people were unfamiliar with Western$-$style wine, but believed the taste and texture of Henry Estate's pinot noir was a perfect match for Chinese cuisine. The winery was an experienced exporter$-$it had ten years of experience shipping wine to Canada, the U$.$K$.$ and Japan. So$,$ the marketing director had labels for $700$ cases of wine along with marketing materials translated into M$...$

$[12$:$47$ p$.$m$.,2024-02-05]$ Vasvi Patel $$: a$.$ Based on the information provided in Part I, what concerns and suggestions do you have about the winery's entry into the Chinese market?