$12-47.$What are the primary target markets for Academy Sports $+$ Outdoors?

$12-48.$For each of the target markets identified in the preceding question, what types of consumer promotions should Academy Sports $+$ Outdoors offer? Justify your response.

$12-49.$You are the vice president of marketing at Academy Sports $+$ Outdoors. Examine the list of consumer promotions shown in Figure $12\mathrm{.}1.$ Discuss the pros and cons of each promotion if the target market is active$-$minded families with children under $18$ and incomes between $$30,000$ and $$70,000.$

$12-50.$From your answer to the preceding question, pick one of the promotions you feel is the best to reach the designated target market. Design a newspaper ad using that promotion. Be sure to include restrictions such as usage and expiration date.