$12$:$55$

Module $3$ challenge $-5$ of $11$

A company that makes a software product wants to grow their customer base. Which of the following is a specific marketing goal for this company?

$1$ point

To support the goal of growing our customer base, we will increase lead generation in the coming months. To generate leads, we will highlight our new product features by increasing our ad budget and increasing our mid$-$funnel activities.

To support the goal of growing our customer base by $25\%,$ we will increase lead generation by $40\%$ over the next year. To generate leads, we will highlight our new product features through a $15\%$ increase in our ad budget and a $20\%$ increase for mid$-$funnel activities.

To make sure that we grow our customer base, we will increase lead generation and highlight our new product features by increasing our ad budget by $25\%.$ We will also increase our budget for mid$-$funnel activities.

To grow our customer base, we will increase lead generation, highlight our new product features, and increase our budget for mid$-$funnel activities. This will require an overall budget increase of $25\%$ for marketing$-$related activities.

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