$1$

$2\mathrm{.}5$ points

Question at position $1$

Media buyer execute media plan.

Media buyer execute media plan.

True

False

Question at position $2$

$2$

$2\mathrm{.}5$ points

Question at position $2$

"Broadsides" is any type of direct mail that can travel without an envelope, usually folded and secured by a staple or a seal, with a blank space for the prospect$$s name and address

"Broadsides" is any type of direct mail that can travel without an envelope, usually folded and secured by a staple or a seal, with a blank space for the prospect$$s name and address

True

False

Question at position $3$

$3$

$2\mathrm{.}5$ points

Question at position $3$

The five Ms of the media strategy are markets, money, media, mechanics, and methodology.

The five Ms of the media strategy are markets, money, media, mechanics, and methodology.

True

False

Question at position $4$

$4$

$2\mathrm{.}5$ points

Question at position $4$

"Tradeshows" are exhibitions where manufacturers, dealers, and buyers meet for demonstrations and discussions.

"Tradeshows" are exhibitions where manufacturers, dealers, and buyers meet for demonstrations and discussions.

True

False