Question: 1 2 . Diversification ought to be considered whenA ) a company's profits are being squeezed and it needs to increase its net profit margins

12. Diversification ought to be considered whenA) a company's profits are being squeezed and it needs to increase its net profit margins and return on investment.B) a company lacks sustainable competitive advantage in its present business.C)a company begins to encounter diminishing growth prospects in its mainstay business. a company has run out of ways to achieve a distinctive competence in its present business.E)a company is under the gun to create a more attractive and cost-efficient value chain.13. To test whether a particular diversification move has good prospects for creating added shareholder value, corporate strategists should useA) the profit test, the competitive strength test, and the industry attractiveness test.B)the better-off test, the competitive advantage test, and the profit expectations test.C)the barrier to entry test, the competitive advantage test, and the stock price effect test.

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