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Administrators at a university noted that they were $200$ students short of their enrollment projection as the start of the school year approached. The president of the university, fearing a revenue shortage, told the director of admissions, "You need to use whatever means necessary to get enough students to meet the projection before classes start. Run ads in the newspaper, call high school guldance counselors, recruit from our pool of rejected applicants$-$whatever it takes." The university president is operating as though they were in the

Multiple Choice

simple trade

production

soles

marketing department

marketing company