Question: 1 . 2 Intermediaries play an important role in bridging the gap between producersandcustomers. Provide a detailed discussion of the two types of intermediaries, namely,wholesalers
Intermediaries play an important role in bridging the gap between producersandcustomers. Provide a detailed discussion of the two types of intermediaries, namely,wholesalers and retailers, and then recommend one type of intermediary that is most suited toRequirement Does not meet theminimum standard Average submission Exceeds expectationsAdvise the manager ofFoods Distributorson two factorsreputation and marketcoverage to considerwhen selecting achannel member.No discussion of twofactors reputation andmarket coverage toconsider when selectinga channel member andno practical applicationof the factors toFoods Distributors. marksA theoretical discussionof two factorsreputation and marketcoverage to considerwhen selecting achannel member and nopractical application ofthe factors to FoodsDistributors.up to marksA thorough discussionof two factorsreputation and marketcoverage to considerwhen selecting achannel member and apractical application ofthe factors to FoodsDistributors.up to marksthe products manufactured by Foods Distributors. Refer to chapter of the textbook andlearning unit of the study guide. marks each for the theoretical discussion of the two typesof intermediaries and marks for the justification of the intermediary most suited to FoodsDistributors marks
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