Question: 1 . 2 Intermediaries play an important role in bridging the gap between producersandcustomers. Provide a detailed discussion of the two types of intermediaries, namely,wholesalers

1.2 Intermediaries play an important role in bridging the gap between producersandcustomers. Provide a detailed discussion of the two types of intermediaries, namely,wholesalers and retailers, and then recommend one type of intermediary that is most suited toRequirement Does not meet theminimum standard Average submission Exceeds expectationsAdvise the manager of40Foods Distributorson two factors(reputation and marketcoverage) to considerwhen selecting achannel member.No discussion of twofactors (reputation andmarket coverage) toconsider when selectinga channel member andno practical applicationof the factors to40Foods Distributors.(0 marks)A theoretical discussionof two factors(reputation and marketcoverage) to considerwhen selecting achannel member and nopractical application ofthe factors to 40FoodsDistributors.(up to 4 marks)A thorough discussionof two factors(reputation and marketcoverage) to considerwhen selecting achannel member and apractical application ofthe factors to 40FoodsDistributors.(up to 10 marks)7the products manufactured by 40Foods Distributors. Refer to chapter 4 of the textbook andlearning unit 4 of the study guide. (2 marks each for the theoretical discussion of the two typesof intermediaries and 3 marks for the justification of the intermediary most suited to 40FoodsDistributors)[7 marks]

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