$12.$ Which methodology shortens the time frame needed to collect and capture marketing mix feedback and data?

a$.$ user$-$centered design lean startup methodology

C$.$

user experience design

d$.$ traditional new$-$product development

$13.$ How does a brand create value for an organization or company?

a$.$ simplifies the choices a consumer has to make

b$.$ creates distraction in a consumer's mind about a company

$.$ decreases the loss of market share to competitors by communicating competitive advantages

d$.$ it saves customers money

$14.$ Which of the following is NOT considered a "situational factor" in consumers' behaviour?

a$.$ Age of the customer

b$.$ Location of the store

c$.$ The weather

d$.$ Time of day

e$.$ All of these are situational factors

$15.$ If it is lunchtime, and Tommy decides to buy a hamburger. This is an example of which buying factor?

a$.$ Atmospherics

b$.$ Perception

C$.$ Situational

d$.$ Personal

e$.$Social