Question: 1 . _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ is term

1._____________________is term used to describe how the brand is differentiated in the mind of the consumer.
2. Marketers use four bases of consumer segmentation. _______________segmentation divides smaller homogeneous consumer markets based on lifestyles, attitudes, opinions, and values.
3.____________________is an example of earned media (note: more than one correct example).
4.______________________is the first step in the target marketing process (e.g. multiple words).
5. The primary role of the marketing function is to add ________________for consumers where benefits must outweigh the costs.
6. Luxury brands often position their products by ______________________.
7. A marketer uses a __________________strategy with unique programming to motivate retail channel members to sell and promote their products and services.
8. There are three types of market coverage. The Marriott Hotel chain uses the _______________market coverage to reach their consumers.
9. The coordination of various promotional elements and other marketing activities that communicate with a firms customers is called____________________________________________(e.g three words)
10. The promotional mix is made of many tools. ______________is one example.

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