Question: 1 3 - 2 3 . Concept Integration. Review the discussion of cultural differences in international business in Chapter 3 ( see pages 7 4

13 - 23 .

Concept Integration. Review the discussion of cultural differences in international business in Chapter

3 (

see pages

74 - 75) .

Which cultural differences do you think Disney had to consider when planning its product strategies for Disneyland Paris? Originally the company offered a standardized product but was later forced to customize many of the park's operations. What might have been some of the cultural challenges Disney experienced under a standardized product strategy?

13-23. Concept Integration. Review the discussion of cultural differences in international

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