$\frac{13}{23}$

Multiple Choice $0\mathrm{.}5$ points

A 'Branded House' architecture is a strategy where:

The company uses a different brand name for every product it offers.

The company uses a single master brand to span a series of offerings.

The company places a corporate brand name on a product that has its own individual name.

The company acquires other brands and keeps their original names.

The company sells its branding rights to a franchisee.