$1\mathrm{.}3.$ Explain the components of the consumer$$s total product with application to the scenario, There are about four components of a consumer$$s total product.

Use each component as a heading and provide at least a paragraph under each component explaining how it applies to CraftMaster

$1\mathrm{.}4.$ Outline an integrated marketing strategy for CraftMaster aimed at the maturity stage of the product lifecycle. Define and describe the maturity phase.

Explain and discuss how the integrated marketing strategy in the maturity phase will be applied by CraftMaster.

There are about six $(6)$ elements of the Integrated Marketing Strategy in the maturity phase.

Each element must be written as a heading with at least a paragraph on how they will be applied by CraftMaster.