$1\mathrm{.}3.$ Furthermore, the product with the highest achieved overall market share, Cape$-$Cod, received one of the worst net income performances of all products by all companies $($from Income Statement reports not shown here$).$ Name five major reasons, listed in the order of importance $($number $1$ being most important$),$ on why this situation may have occurred and discuss their strategic marketing decision$-$making implications for all companies. $(8$ points$)$

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