$13.$ What will affect the evolving behavior of Indian customers with Netflix and what future challenges will Netflix face? Historically Netflix had avoided large acquisitions, but buying or merging with a local player might accelerate its growth in the Indian market. Was it worth the risk? Should Netflix allow leaders of the Indian business to make these choices locally, which would be in line with the company's culture of decentralized decision making? Choices that make sense for the Indian market, however, might undermine the company's overall global strategy. As Netflix leaders grappled with these questions, the competitive landscape continued to evolve, and one overarching question loomed large: Could Netflix become Bollywood faster than Bollywood could become Netflix?