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36. Identify below a main reason why guerrilla marketing has been described as more effective than traditional marketing? a. because chimpanzees have 99% of human DNA b. because consumers enjoy TV advertising the most c. because target markets are routinely immersed in direct marketing d. because consumers are becoming de-sensitized to traditional marketing e. because consumers are aware of the expense of TV advertising 37. One day Yoriko met some tourists in downtown Topeka by the capital building. She saw this as an opportunity to generate Word-Of-Mouth (WOM) about her new store that sold Japanese products. She approached them, asked them to hold some of the products while she "accidently" (but on purpose) dropped an entire bag of products on the ground. Of course the tourists obligingly helped the stumbling Yoriko by picking up the products - but in the process got to see, hold and interact with them. She lied and said he bought them from a store down the street and gave them directions (but it was her own store). By not clearly communicating to these potential customers and attempting to generate what is considered unethical WOM, Yoriko engaged in: a. guerrilla marketing b. sales promotion c. stealth marketing d. direct marketing e. personal sellingA little known country, Zoonalia, is a manufacturer of consumer products, but the majority of its economy is based on newly discovered oil within its territory. Also, Zoonalia has a GNP per capita of 4,763 Zoonalian goolis. Assuming that the exchange rate is 12.1 1 goolis per U.S. dollar, Zoonalia would be classified by the World Bank as a nonmarket economy. an oil exporter. a low income economy. a second world country both b and d. According to your textbook, the single country that represents the top economy based on GDP is India. the European Union. doodo the United States. Japan. China.According to your textbook, a key trend in the U.S. minority population is which one of the following? The Hispanic population is older on average than the rest of the U.S. population. Several states are in a state of minority-majority. The African-American population has recently increased by 15% in a ten-year period of time. Texas is in the top two in Asian population in the U.S. More than one of the above are key trends. After substantial marketing research, a company has developed a carbonated and caffeinated drink that causes lower-intestinal gas rather than the upper-intestinal gas that most carbonated drinks cause. As a result, the drink causes flatulence rather than burping. The company has identified two specific target markets for the product. The first is teenaged boys between 13 and 19 years old because boys can always be amused by farting. The second group is college-aged boys/men between 17 and 23 years old because they are most likely to belong to organizations that often have farting contests. Which of the four criteria for good segmentation has this company most likely violated in developing these two target markets ? Heterogeneous-between Operational dodo Homogeneous-within Substantial None of the criteria have been violatedAnswer ONLY FOUR of the following questions: Question 1 (25 points) Nowadays, Marketing became a dynamic and strategic domain that all organizations, from different sectors, apply to their businesses. One of the characteristics of modern Marketing is the changing nature of customers and the shifts of their behaviour. How the previous statement affects the Marketing activities considering the concept "Exchange". Question 2 (25 point) Focusing on customers must be the primary orientation of a business organization and the base of its strategic planning and structuring. As such, other factors concerning Marketing Planning should be considered "less" important than the "Customer Focus". Defend or contradict the previous statement. Support your position with evidences/examples from businesses practices within local or global markets. Question 3 (25 points) Discuss the relationship between socially responsible marketing and a successful marketing strategy. Support your argument with examples from the local market. Question 4 (25 points) Analyzing competition is considered as a major part of the external environment analysis. Apply the different level of competitive environment analysis on a company of your choice within the following industries (Diary, Telecommunication, or Fashion.)QUESTION 3 Determine profit or loss for each option given the possible selling price and the expected demand (or unit sales) at each of those prices: (1) (2) (3) (4) (5) (6) Price Unit Demand Expected Unit Total Revenue Total Costs* Profit Needed to Demand at (1) X (3) (4) - (5) Break Even Given Price $51 10,000 $49 25,000 $47 40,000 $45 47,000 Note: Assume fixed costs of $425,000 and constant unit variable costs of $22. Do the following: 1. Fill in the data for columns 2, 4, 5 and 6. 2. At what price should this product be sold at and why? (Assume the goal is to maximize profits). T TT Arial 3 (12pt)5. A winery increased the price of it's Merlot from $15 a bottle to $19 a bottle. After this price change, demand went down from 7400 bottles to 6950 bottles. Calculate the elasticity of demand. a. What is the co-efficient of elasticity? b. Does this represent elastic or inelastic demand for this wine? Explain. 6. A washing machine company has just introduced a revolutionary new washer that will use less water and reduce energy costs. It will take some time for competitors to offer a competing product. There is a viable segment of the market who will respond positively to the benefits this product offers. Should the company use a price skimming or penetration pricing strategy when introducing this machine? Explain your