Question: 1 4 1 . 2 5 points The focus group participants were asked if they liked the website for Welby Appliance Corporated. The majority responded
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The focus group participants were asked if they liked the website for Welby Appliance Corporated. The majority responded that they did. Months later, the manufacturer was
surprised when people in certain parts of the world were angry that no instructions came with the appliance they purchased and were told they could find them on the website.
However, these particular customers didn't have access to a computer. In this instance, what department of Welby Appliance failed to take into account culture?
marketing
finance
human resources
production
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