Question: ( 1 4 ) 1 . As the marketing vice president of her firm, Nadia is considering implementing a companywide pricing policy that all products

(14) 1 .

As the marketing vice president of her firm, Nadia is considering implementing a companywide pricing policy that all products must achieve a target profit margin of

15

percent so the firm can achieve its overall growth objectives. What type of company objective is this?

profit orientation

sales orientation

competitor orientation

(14)1. As the marketing vice president of her firm, Nadia is

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