Question: 1 4 ) _ _ _ _ _ _ _ _ focuses the entire marketing process from product and brand development to logistics , promotion,

14)________ focuses the entire marketing processfrom product and brand development to logistics, promotion, and merchandisingtoward turning shoppers into buyers as they move along toward the point of sale.
A) Internal marketing
B) Sole sourcing
C) Warehousing
D) Test marketing
E) Shopper marketing

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