Question: 1 4 - 3 Analyze Amazon s entry into India in terms of ownership, location, and internationalization advantages. Use the information in this case and
Analyze Amazons entry into India in terms of ownership, location, and internationalization advantages. Use the information in this case and research recent articles to present your analysis. An SMEs reliance on Amazon to reach out to global customers comes with a cost. What is the cost involved? Why do you think an SME is ready to pay that cost and not globalize on their own? What suggestions would you give Amazon on expansion plans and on competition in India? Research the current market share of the ecommerce industry in India. What is Amazons competitive advantage, and how is it defending it in India?
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