$1-4$ Choose Industry and answer questions about selected industry

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Module One Assignment prepared you for Project One, which you$$ll draft using the writing templates in Module Three. But first, it$$s time to preview your upcoming course projects and choose the industry you$$ll research for them.

For your Module One Assignment, you considered the role of critical thinking in the diversification planning of one company. This was designed to prepare you for the four projects you will complete in this course.

Prepare for Your Course Projects

All four projects revolve around a scenario in which you are the sales manager for an engine manufacturing company in the auto industry. As the sales manager, you are tasked with researching an industry to determine whether your company should diversify into it$.$

Your selection of this industry must be an educated decision and it must make sense based on the diversification strategies you learned about in this module. This page will guide you toward selecting this industry so you$$ll be ready for your course projects.

Preview Project Guidelines

First, take a few minutes to preview the project guidelines in Brightspace. From your Brightspace course, go to Assignment Information, then review the following pages:

$$ Project One Guidelines and Rubric

$$ Project Two Guidelines and Rubric

$$ Project Three Guidelines and Rubric

$$ Project Four Guidelines and Rubric

For Projects One, Two, and Four, you$$ll use interactive writing templates here in the webtext. You will complete Project Three on your own. You will submit all four projects in Brightspace.

Research a Diversification Plan

Your selection of an industry needs to be based on research. First, you need to consider what industries your engine manufacturing company might successfully diversify into. Second, you need to determine whether you can find enough information about that industry to make a well$-$informed decision about diversification.

These two resources from the Shapiro Library may be helpful in figuring out whether there is sufficient data on the new industry you plan to target for diversification:

$$ Shapiro Library Database: IBISWorld

$$ Shapiro Library Database: MarketLine

You might also search for information on the websites of automobile associations and industry statistics providers:

$$ National Automobile Dealers Association: NADA Data

$$ Alliance for Automotive Innovation Resource Center

$$ American Automotive Policy Council

$***$Choose an Industry$***$

Use this template to choose an industry. Your instructor will be able to review your choice in the webtext and give you feedback to make sure you$$re on the right track.

Select the new industry that you think would be a good fit for your company.

Now use the space below to discuss why your company should consider diversifying into your selected industry. Your response should be about $34$ sentences in length.

$**$Be sure to answer the following questions: Prior to doing your research and analysis, what are your thoughts about how your company could expand to take on this new industry? What questions do you have regarding where to get the information and data required for the projects? Do you think this industry will have adequate data available for your research and data collection?