$14$ E Broad low$-$cost strategy A$)$ Competitors can match the firm$$s capabilities in serving the target niche.

$15$ Capability B$)$ Activity a firm performs well that is also central to its strategy.

$16$ K Competitive strength assessment C$)$ A key to creating differentiation advantage.

$17$ M Core competence D$)$ Must avoid reducing product quality too much.

$18$ Differentiation E$)$ A key to driving down costs

$19$ Front burner issues F$)$ One of these is meeting a goal for Return on Equity.

$20$ I Indicator of strategic success G$)$ Creating substantial switching costs is a way to ensure this.

$21$ Inputs H$)$ Involves creating a sustainably distinctive product offering.

$22$ Primary activities I$)$ To$-$do items that must be resolved for the firm to be competitively successful

$23$ L Production R&D J$)$ Involves weighting criteria by importance.

$24$ Risk of any focused strategy K$)$ Might help identify a source of competitive advantage.

$25$ Sustainable differentiation L$)$ They are directly involved in creation $/$ delivery of the company$$s product.

$26$ SWOT M$)$ Capacity of a firm to perform an activity proficiently.