Question: 1 4 Multiple Choice 1 point Let's say you are a marketing manager at the Coca - Cola Company. You are tasked to develop a

14

Multiple Choice

1

point

Let's say you are a marketing manager at the Coca

-

Cola Company. You are tasked to develop a marketing program tailored to prospective buyers who live in cul

-

-

sac neighborhoods and have very specific lifestyles and demographic characteristics. Because you took a marketing course at CWU, you understand that you need to use

q,

geographic segmentation.

geodemographic segmentation.

demographic segmentation.

economic segmentation.

1 4 Multiple Choice 1 point Let's say you are a

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