$1.(4$ points in total$)$ Please refer to $$Attitude Formation and Change$.$

a$.$ What are central and peripheral routes to persuasion? $(1$ point for this question$)$

b$.$ How should marketers decide which route to persuasion that they should use? Please explain by relating to high vs$.$ low MAO of target consumers $(2$ pointa; $$MAO$$ refers to motivation, ability and opportunity$).$

c$.$ Provide one marketing example to explain your answer to question $1.$b and briefly explain $(1$ point$).$