Question: 1 4 . True or false The universal term used in media planning and buying that allows the planner to compare the results of different

14 .

True or false The universal term used in media planning and buying that allows the planner to compare the results of different media strategies against projected costs is COST EFFICIENCY expressed in cost per thousand

(

CPM

) .

Schedule A is better than Schedule B because it offers a lower cost per thousand or CPM among our targeted demographics.

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