Question: 1 4 ) why has Coca - Cola decreased the use of mass media advertisement and increased the use of integrated marketing communication?A . The

14) why has Coca-Cola decreased the use of mass media advertisement and increased the use of integrated marketing communication?A. The mass market has become fragmentedB. Newtechnologiesgaveconsumersgreatercontroloverthecommunicationprocess C. ExplosivegrowthinsocialnetworkingD. All of the above

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