Question: 1 5 1 point Which statement about Publicity is MOST ACCURATE? It is free advertising. It is the least credible form of promotion in the
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Which statement about Publicity is MOST ACCURATE?
It is "free advertising."
It is the least credible form of promotion in the minds of consumers.
It is not trusted due to the marketer being clearly identified as the sourcesender of the message.
No direct payment to media running the message occurs, but costs are associated with its production.
It costs nothing to produce, but the marketer must pay the media for the time or space it runs in
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