Question: 1 5 . 2 - 6 . two companies share the bulk of the market for a particular kind of product. each is now planning

15.2 - 6 .

two companies share the bulk of the market for a particular kind of product. each is now planning its new marketing plans for the next year in an attempt to wrest some sales away from the other company.

(

the total sales for the product are relatively fixed, so one company can increase its sales only by winning them away from the other.

)

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