Question: 1 5 - 4 1 . Which message evaluation methods best apply to referral services such as Angie's List or HomeAdvisor? Why? 1 5 -

15 - 41 .

Which message evaluation methods best apply to referral services such as Angie's List or HomeAdvisor? Why?

15 - 42 .

How would marketers take advantage of online evaluation systems to assess the effectiveness of advertisements by referral services? Or home repair companies?

15 - 43 .

Which behavioral responses would be most useful for referral services to assess? Which behavioral responses would be most valuable for repair companies?

15 - 44 .

Explain how referral companies and individual repair companies would try to track both positive and negative reviews of the actual services. How should a repair company respond if several unfair reviews are posted on the referral company's website?

15-41. Which message evaluation methods best apply to referral services such

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15-41. Which message evaluation methods best apply to referral services such as Angies List or HomeAdvisor? Why?

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