$15$ Exercises

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$1$ Promotional Mix Elements

This activity is important because firms must communicate with customers for marketing to occur. Marketing managers use one or more of the five promotional elements to communicate with customers: advertising, personal selling, public relations, sales promotion, and direct marketing.

The goal of this activity is to demonstrate your understanding of the differences between the five promotional elements.

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References

Roll over each promotional example to reveal its description, then drop the example onto the proper promotional category.

Advertising

Personal Selling

Mr$.$ Plaid Coat

Blue suits$/$white shirts

McDonald's

Spam

Personal Selling

Public Relations

Sales Promotion