$15$

Multiple Choice

$0\mathrm{.}3$ points

A product is $q,$ that can be offered through a voluntary marketing exchange.

the combination of a firm's marketing mix

the brand associations

the category depth

a tangible item

anything of value to consumers

$16$

Multiple Choice $0\mathrm{.}1$ points

Viola is taking a backpacking trip across Europe. She wants to make sure that the backpack she chooses is the best one for her adventure, so she is spending a considerable amount of time comparing alternatives to make sure she selects the best one. For Viola, this backpack represents what type of product?

convenience

unsought

shopping

luxury

routine