Question: 1 5 point When would a company be less likely to use individual branding? When it wants to position brands as very different from other

15 point
When would a company be less likely to use individual branding?
When it wants to position brands as very different from other brands the company owns
When it has a very strong company brand
When it targets very different customer segments
When it wants to protect brands from potential reputation damages of other brands
When it is not concerned about creating synergies across brands
15 point When would a company be less likely to use

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