$1.\_\_\_\_\_\_\_\_\_$occurs when a seller and customers deal with each other directly rather than through an intermediary,

such as a wholesaler or retailer.

Select one:

$\text{'}$ a$.$ Direct$-$response marketing

b$.$ Integrated marketing

c$.$ Tiered marketing

d$.$ Leveled marketing

e$.$ Simplified marketing

$2.$ Which IMC tool helps an organization and its publics relate to each other to the benefit of both?

Select one:

a$.$ public relations

b$.$ personal selling

c$.$ advertising

$\text{'}$d$.$ publicity

e$.$ sales promotion

$3.$ Sales promotion is primarily designed to motivate people to act by offering incentives.

Select one:

True

False

$4.$ All the groups of people with which a company or organization interacts such as employees, media, community groups, shareholders, and so forth are known as

Select one:

a$.$ publics

b$.$ audiences

c$.$ shareholders

d$.$ contact points

e$.$ targets

$5.$ What is the focus of most direct marketing communications?

Select one:

a$.$ increasing awareness

b$.$ encourage switching from a competitor's product or service

c$.$ enhancing attitudes

d$.$ gaining acceptance among several stakeholders

e$.$ producing a sale