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Andrew is the Marketing Director in charge of sales promotions for a Fortune $1000$ company based in Arkansas. Andrew is currently analyzing the marketing objectives for each of the products that his firm sells. He has divided the objectives into six major categories, and now he must decide which consumer sales promotion tools will best help his firm achleve each of their desired objectives.

Over the past two decades, marketers have been allocating more of their promotional dollars to sales promotion. There has been a steady increase in the use of sales promotion techniques to influence consumers' purchase behavior. The growing power of retailers, erosion of brand loyalty, Increase in consumers' sensitivity to promotions, increase in new product introductions, fragmentation of the consumer market, short$-$term focus of marketing and brand managers, and increase in advertising clutter are some of the reasons for this increase.

Match each sales promotion tool to its correct marketing objective.

Match each of the options above to the items below.