$16$

Ordering

$1$ point

When a consumer is dissatisfied with the service they receive from a marketer they may take some type of action. Please order the actions below from most likely to least likely in terms of what research tells us consumers typically do when dissatisfied:

Most Likely Action

$1$ Complain to the seller$/$brand directly by phone, email, website, etc.

$2$ Tell friends$/$family about the bad experience

$3$ Avoid buying or using the seller$/$brand$/$product again

$4$ Participate in a boycott of the seller$/$brand$/$product

$5$ Do nothing

Least Likely Action