Question: 1 7 2 0 2 4 Good - to - bad Analytics Q 1 . Tom, the general manager from Harmony, an online advertising firm

172024
Good-to-bad Analytics
Q1. Tom, the general manager from Harmony, an online advertising firm located in Chicago, was excited about the effect of online advertising (banner ads) on individual level car purchases (reported by the firm's data scientist; figure below). In the report, while posting the retailer ads and manufacturer ads led to 3% and 5% sales conversion rate, respectively, posting both together resulted in a 14% conversion rate. He believes this finding has important implications in their advertising strategy going forward.
Comment on Tom's thought process. Do you agree or disagree? Make any recommendations to Tom going forward:
172024 Good-to-bad Analytics Q1. Tom, the general manager from Harmony, an

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