Question: 1 7 - For years, when considering new products, marketers at Celestial Seasonings asked themselves, What would Stacy think? Stacy was a fictional character representing

17 -

For years, when considering new products, marketers at Celestial Seasonings asked themselves, "What would Stacy think?" Stacy was a fictional character representing

25 -

50 -

year

-

old educated, upper

-

income women who rarely watched television but did a lot of reading. "Stacy" represented Celestial's primary

mission statement.

positioning.

SBU.

target market segm

.

sustainable competitive advantage.

1 7 - For years, when considering new products,

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