$17$

Multiple Choice $3\mathrm{.}75$ points

In Note $32,$ Daniel Pink, the author of $"$To Sell is Human" declared, "Everybody is selling something." The power of people through personal selling has become a critical element of the marketing mix and is typically defined as:

an individualized communication program specifically designed for a single customer because the item being sold is unique to that person.

an individualized communication program specifically designed for a single business because the item being sold is unique to that business.

the two$-$way flow of communication between a buyer and a seller, often in a face$-$to$-$face encounter, designed to influence a person's or group's purchase decision.

any spoken $($rather than visual or print$)$ attempt to promote a product for the purpose of making a sale.

a mass selling approach that has been tailored to meet the unique needs of a target market based on age, gender, ethnicity, or occupation.