Question: 1 7 Sears revolutionized catalog ( mail order ) sales but failed to make the e - commerce leap. Amazon capitalized on this technology. What

17 Sears revolutionized catalog (mail order) sales but failed to make the e-commerce leap. Amazon capitalized on this technology. What concept underlies Amazon's success?
5
points
Multiple Choice
first-mover advantage
disruptive innovation
focused price leadership
red ocean strategy
 17 Sears revolutionized catalog (mail order) sales but failed to make

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